One Post Office Square
JLL  |  Boston, MA

Reimagining an Icon

Being innovative isn’t about abandoning the past and building something new. It’s a mix of ingenuity, originality, and a lot of creativity–just like the new One Post Office Square. One of Boston’s most recognizable buildings is in the midst of a dramatic physical transformation, shedding its traditional skin for floor-to-ceiling glass and creating an array of new amenities including new public and outdoor spaces.

Insights
SERVICES
SUMMARY

LLM Design created a full marketing campaign, together with our visualization partners at TILTPIXEL, to place this iconic building once again firmly in the forefront of the Boston office market. Our team worked closely with JLL to help define what the new One Post Office Square will be--not only through the design of a new visual identity, but also by developing the strategy and positioning.

DESIGN INSIGHT

A signature red cross-bracing will be a visible point of distinction for the building and was the design inspiration behind the brand identity we created. It symbolizes not only the physical transformation, but also the bold, modern look and feel of the new building’s brand and the power of One.

PROJECT TEAM

JLL, TILTPIXEL, Boston Building Wraps, John Forcucci - Storyboard artist

The Power of ONE

The brand is all about transformation–dramatic change to elevate the modern workforce and raise the bar one notch higher. Several themes wound their way through the brand narrative to convey how this symbolic shedding of the facade will allow the new building to emerge from its historic roots.

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Image IS Everything

One Post Office Square is here to welcome the new “in” crowd with elevated essentials and a social currency you can’t find anywhere else in Boston. The materials we created were designed to enhance this brand message and extend the building’s sphere of influence.

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The Teaser

A glimpse through the clouds, a flash of red through the park, and when the rain clears… the new One Post Office Square emerges in all its transformed glory. It’s pretty epic.

Rendering and Film Direction

LLM partnered with TiltPixel to create an emotive teaser video that gives a sneak peak of what’s to come at One Post Office Square.

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Full Marketing Film

The full marketing film was developed to communicate more concrete features, access and amenities of the building.

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