Anchor Line Partners | Waltham, MA
The Check is in the Mail
LLM Design helped Anchor Line Partners transform what had been a dark, cavernous warehouse into a light-filled, airy space that supports creativity and innovation. Our team rebranded the property as POST and repositioned it into an office environment that’s like nothing else on the east coast.
The goal of the brand was to give a nod to the property’s postal heritage, without being perceived as dated or kitschy. The mark combines a more modern typeface with the postal stamped aesthetic to create a textured contemporary feel.
Project Teaser Film
The ideal POST tenants are creative, free-spirit types, and so we created an emotion piece to give them a feel for what this new place would be–and why they had to be there. We didn’t muddy the message with facts and figures; instead it’s fast-paced fun and excitement all the way.
Signage and Wayfiniding
Signage design was an extension of the brand and the building architecture. We used materials from the building to reinforce the identity, like the wood paneled signs with raw metal.